“The Information We Get From the System is Very Powerful”

Lachlan Fry
South West
4 Jun 2025 News 3 min

(Photo: Lachlan Fry and his niece Stella helping feed one of the first calves born as a result of installing the CowManager system)

The only regret Lachlan Fry has about installing CowManager in his dairy herd? That he didn’t do it sooner.

Since installing CowManager in May 2023, Lachlan – also known as Lachy – has  nothing negative to say about the decision to monitor his dairy cows with the cow monitoring system. It’s all been upside as far as he’s concerned.

Monitoring Holstein and Jersey Dairy Cows

Lachlan manages the family’s Katandra Park Stud, a 50% Holstein, 50% Jersey dairy cow operation. They milk 140 cows at Brunswick Junction in south-west Western Australia.

Lachy is the fourth generation of his family to dairy farm, currently leasing a farm which includes a 220-acre milking platform and another 300 acres for youngstock and cropping. Around 60% of the property can be irrigated, usually from October to April each year.

For the past 18 months Lachlan has been running the Fertility and Health modules of the CowManager system. Although they don’t calve all year round, they do have an extended calving period from August to April, which suits the farm’s needs.

“Cows and the breeding side of things has been my passion from a very young age, so naturally you always take a greater interest in this side of the business”, Lachy explains.

No More Wasting Semen

The Fertility Module is known for never missing a heat and picking up on important moments of a cow’s cycle. Lachlan says using the system has been highly effective.

”I strongly believe getting cows pregnant is one of the most important things on any dairy farm and CowManager has really contributed to those one percenter’s that really add up. It’s been so beneficial to be able to pick up on non-cycling cows, cystic cows and general health issues before we do. And there’s the overnight heats you might just miss too. CowManager picks them all up.”

Lachlan is convinced that getting that precise window for AI has meant far less semen wastage, which is especially critical when using expensive sexed semen.

“It takes a bit of time to trust that the system is getting the timing right, but now I am confident in the system; in fact, we probably won’t pregnancy test in the future. It gives you the confidence to invest in good semen because you know you’re breeding the right cows at the right time.”

They now use no other methods of heat detection, relying entirely on CowManager to set the optimal timing for joining.

Detecting Health Issues Early

They’re also tracking the dairy cows’ health with CowManager. The Health Module allows them to pick up illnesses before clinical signs are detectable by the naked eye. This helps Lachlan and his staff run the farm in a proactive manner.

Lachlan explains: “I’ll often get a health alert that something suspicious is going on with a cow and I can check its rumination activity. If I’m not there I can get staff to check, often well before they have seen anything. I can get them to check a certain cow as soon as they come in in the morning. It’s just great reassurance and CowManager is very rarely wrong.”

Early alert notifications on a dairy cow can mean getting treatments started earlier and reduce the severity of the impact of a health issue. The dairy cow recovers quicker, and she is back in production sooner.

A New Sense of Freedom

The system hasn’t just given Lachlan a grip on his dairy cows, it’s given him a sense of freedom.

“Installing CowManager has given me greater freedom to be away from the farm and still be completely aware of what the cows are up too, their activity levels and breeding status – all from my iPhone.”

“It’s the accumulation of lots of little things that make CowManager so valuable”, Lachlan says.

“The information available on the system is very powerful. You really know what’s going on with your cows. I think without this kind of system in today’s dairy business environment, you’re behind the eight ball.”

Dairy News Australia

This article was written by Richard Meredith and previously published by Dairy News Australia.

 

Here to Help

In Australia, CowManager is distributed and supported by World Wide Sires Australia. No one knows the system better than they do. Want to know more? Don’t hesitate to reach out. They’re excited to discuss cow monitoring with you and answer any questions you may have.

Contact the Team

Benefits of CowManager

Monitor Your Herd’s Health 24/7

Our Health Module provides early disease detection! CowManager cows live longer, produce more milk, are in better shape and therefore perform better.

Confidently Use Sexed Semen

View cycling and fertility history in Fertility Insights and see if a cow is suited to be mated to sexed semen.

Give Others Access to Your Account

Add whoever you want - staff, advisors - to the system with the MultiView functionality. Easy peasy and always free of charge.

Modules & Extra Functionalities

Icon

Health

Get an alert up to 3 days before any signs of clinical illness. Or, if your cow is already sick, monitor recovery in detail.

Read more about Health
Icon

Fertility

Increase profit with timely insemination. Know exactly when a cow is in heat and when to inseminate.

Read more about Fertility
Icon

Nutrition

Prevent heat stress and disease, take your feed management to the next level, and achieve the goals set for your herd.

Read more about Nutrition
Icon

Transition

Experience smoother transitions and healthier herds with our advanced Transition Monitor.

Read more about Transition
Icon

Youngstock

Effective calf health management leads to increased future milk production and a healthier, more productive herd.

Read more about Youngstock
Icon

Auto Drafting

Separate cows with heat or health alerts from the rest of the herd with the integrated Auto Drafting functionality.

Read more about Auto Drafting
Icon

MultiView

Give your staff, veterinarian, nutritionist, and other advisors access to selected cow data.

Read more about MultiView
Icon

Sort my Cow (USA)

Automatically separate cows with heat or health alerts with Sort my Cow and the CowManager sorting gate.

Read more about Sort my Cow (USA)
Icon

Draft my Cow (NZ)

Automatically separate cows with heat or health alerts with Draft my Cow and the CowManager drafting gate.

Read more about Draft my Cow (NZ)
Icon

Find my Cow

Find a cow that’s in heat, sick or in the wrong pen within seconds with our Locator and Flash tools.

Read more about Find my Cow