Simplifying Herd Management for the Modern Dairy Farm

Brady Croft
Victoria
5 Sep 2025 News 3 min

Technology is playing an increasingly important role in how dairy farms are managed, from reproduction and health monitoring to daily decision-making. For Brady Croft and his father in Allansford, Victoria, embracing technology with CowManager has helped simplify the complexity of managing a 300-cow herd while improving outcomes across the board.

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Embracing Tech

Running a pasture-based operation across 200 hectares, Brady and his family were looking for a way to streamline herd monitoring; especially when it came to heat detection.

Brady: “We milk 300 cows – mostly Jerseys – and are a 100% pasture-based system on 200 hectares. We started working with CowManager in December 2021. We wanted a heat detection system and had a look at a few others, but CowManager is what we chose.”

Their decision to choose CowManager was based on both the functionality and ease of setup, which made implementing it across the farm a smooth process.

Ease of Use

Modern dairy tech needs to work with the farm’s existing environment. For Brady, the CowManager system did just that—powered entirely by solar.

“The whole farm is networked on a solar setup. It’s been very simple. I think we’ve got 7 solar routers.”

He adds: “Installation of the system was very simple. They (representatives from WWS Australia) came out here and helped us put the sensors in and put the routers up.”

Farmer with phone among herd

Once the system was in place, it didn’t take long for it to become part of the daily rhythm on the farm. CowManager’s ease of use is a recurring theme for Brady and his dad.

“Working with the system is extremely simple and it’s worked really well”, he says. “Me and my father, we both use the data sharing function, so we’ve both got it and know what’s happening all the time.”

Brady continues: “We find it very easy to read the system. The graphs are very easy to understand and they’re all colour-coded for their activity. It’s good when you’re away from the farm. It’s just made it a lot easier. When I’m not here or my father’s not here, it’s made things a lot simpler.”

Smarter Heat Detection Means Better Joining

CowManager’s heat detection module has helped the Crofts improve the accuracy and timing of joining, especially with all cows submitted to AI. They’re using both the heat and health modules—ensuring year-round visibility into herd performance.

“We use the Fertility Module for heat detection, for our joining. And the Health Module we use all year round, just to keep an eye on the cows’ overall health.”

“Probably the main advantage of the heat detection is getting your cows joined at the right time. And the fertility reports, that’s a good one. So, you can pick up cows that may be cycling odd or not cycling at all.”

“We’ve seen a lot better conception and a lot better first round submission rate, too. Because you can pick up those cows that aren’t quite right and you can get them sorted early. You’re submitting every cow to AI, so it’s been a lot better.”

“We started using sexed semen within the last 2 years with CowManager. And now they’ve got the little timing graph (Insemination Window) on there, which makes it a lot easier to use, too.”

Early Alerts Save Cows

Health monitoring plays just as important a role as fertility on a busy dairy, especially during calving. With CowManager, problems are identified before they become emergencies.

“During calving time, you might get an alert for a cow that’s a bit less active, and you keep an eye on her. She might have milk fever or even an issue. This year we’ve had a couple of LDA’s (displaced abomasum). CowManager picked them up before we did, so it’s done its job there.”

Those early alerts don’t just save cows – they save costs, too.

“If you’ve got a crook cow, you’re picking them up before they really go downhill. So, if you save yourselves a few cows, you’re probably earning back your subscription costs every year. Just on a few cows that you might pick up, might keep in the herd, or a few extra pregnancies; it all adds up.”

Dairy News Australia

This article was previously published by Dairy News Australia.

 

Here to Help

In Australia, CowManager is distributed and supported by World Wide Sires Australia. No one knows the system better than they do. Want to know more? Don’t hesitate to reach out. They’re excited to discuss cow monitoring with you and answer any questions you may have.

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Benefits of CowManager

Monitor Your Herd’s Health 24/7

Our Health Module provides early disease detection! CowManager cows live longer, produce more milk, are in better shape and therefore perform better.

Always Know When to Inseminate

Inseminating 10 to 22 hours after receiving a heat alert is known to be a success. This makes mating and breeding a breeze!

Dive Into a Herd’s History

Advisors can dive into and analyze cow data, including alerts and graphs, dating all the way back to the install date.

Modules & Extra Functionalities

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Health

Get an alert up to 3 days before any signs of clinical illness. Or, if your cow is already sick, monitor recovery in detail.

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Fertility

Increase profit with timely insemination. Know exactly when a cow is in heat and when to inseminate.

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Nutrition

Prevent heat stress and disease, take your feed management to the next level, and achieve the goals set for your herd.

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Transition

Experience smoother transitions and healthier herds with our advanced Transition Monitor.

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Youngstock

Effective calf health management leads to increased future milk production and a healthier, more productive herd.

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Auto Drafting

Separate cows with heat or health alerts from the rest of the herd with the integrated Auto Drafting functionality.

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MultiView

Give your staff, veterinarian, nutritionist, and other advisors access to selected cow data.

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Sort my Cow (USA)

Automatically separate cows with heat or health alerts with Sort my Cow and the CowManager sorting gate.

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Draft my Cow (NZ)

Automatically separate cows with heat or health alerts with Draft my Cow and the CowManager drafting gate.

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Find my Cow

Find a cow that’s in heat, sick or in the wrong pen within seconds with our Locator and Flash tools.

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