Area Marketing Manager Oceania

CowManager is expanding its presence in the New Zealand market and we're looking for an experienced and passionate Area Marketing Manager. 

With our innovative ear sensor technology, CowManager supports dairy producers in over 40 countries in optimising herd health, fertility, transition and nutrition through cutting-edge data insights.  

The Job 

As the Area Marketing Manager for New Zealand and Australia, you’ll take the lead in creating and executing impactful marketing and communication strategies that boost brand awareness, engage stakeholders, and drive business growth by generating leads.  

From managing campaigns and social media to coordinating events and coordinating compelling content. Your work will directly contribute to the success of the expansion of CowManager in New Zealand and Australia. 

Responsibilities 

• Planning, running and evaluating marketing campaigns, including digital campaigns backed by data and insights 

• Coordinating content creation. From press releases and news articles to ads, promotional materials, video projects, and social posts 

• Organising and representing CowManager at events like National Fieldays and other industry events 

• Managing budgets and local lead targets and keeping projects on track  

• Ensuring CowManager brand consistency with the help of Content Specialists at HQ in the Netherlands 

• Collaborating closely with other Area Marketers, the Sales team, headquarters, and local agencies to ensure aligned and effective marketing efforts 

• Keeping in touch with partners, local media publishers and helping build strong relationships 

About CowManager  

CowManager is an innovative and international company in the agricultural sector. We give our employees the chance to fulfil their (professional) ambitions. As inventors of the very first ear sensor technology for dairy cattle, we work shoulder-to-shoulder with our coworkers, partners and customers, driven by big data and passionate about cow welfare.  

Our employees have a genuine passion for our sector and our service. Our goal? To help businesses farm smarter. Our company's headquarters resides on an active dairy farm in the Dutch countryside. The New Zealand headquarters is located in Hamilton, where part of our team is based. For this role, we are looking for someone who is able to work on-site at our Hamilton office for several days per week, combined with the flexibility to work remotely. This hybrid setup allows for strong collaboration with colleagues while maintaining a healthy work-life balance. 

Your Profile 

You hold at least a bachelor’s degree, have 3 or more years of experience in marketing and communications, and have a commercial mindset. You take initiative, bring energy to your work, and aren’t afraid to roll up your sleeves. You know how to turn bold and creative ideas into practical campaigns that get results.  

You keep up with social media trends and know how to make them work for your audience. You’re organised, adaptable, and thrive when managing a mix of structured projects and ad-hoc tasks. You’re confident working independently but are also a great team player who enjoys collaborating with colleagues and partners. Familiarity with the New Zealand and Australian dairy industry is a definite plus. 

The Skills  

• Strategic Marketing: You know how to shape smart marketing strategies that speak the New Zealand dairy industry. 

• Digital Marketing: You’re confident with paid ads, social media, email marketing, and tools that track results. 

• Project Management: You’re great at keeping campaigns, events, and deadlines on track. 

• Strong Communication: Whether it’s writing, presenting, or chatting with partners; you get the message across clearly. 

• Event Coordination: You’ve organised events or trade show stands and know how to make an impression. 
  

Benefits 

• Be part of a dynamic and growing international company at the forefront of dairy innovation. 

• Work closely with progressive dairy farmers to improve herd performance, profitability, and sustainability. 

• Enjoy a high level of autonomy and responsibility in a flexible, result-driven work environment. 

• Collaborate with a passionate team that values expertise, innovation, and long-term partner and customer relationships. 

• Competitive salary, comprehensive benefits and PTO.  

• Kiwi saver plan 

• Vitality and working from home allowance  

• Mobile phone and laptop 

• Compensation for a home office setup   

• Yearly training and development budget