Transforming Herd Health and Fertility at Horton & Son farm

Mark Frayling,Herd Manager

Horton & Son

15 Apr 2025 News 2 min

At Horton & Son in the UK, Herd Manager Mark Frayling oversees a thriving operation of 350 cows and 400 youngstock.

Horton & Son Farm (UK) Boosts Fertility and Herd Health with CowManager

At Horton & Son in the UK, Herd Manager Mark Frayling oversees a thriving operation of 350 cows and 400 youngstock. For the past 4–5 years, the farm has been using our innovative CowManager ear sensors— a unique solution that measures ear temperature and activity to deliver early and accurate alerts on cow health and fertility.

The Results at Horton & Son Speak for Themselves

Horton & Son Farm (UK) Boosts Fertility and Herd Health with CowManager. This advanced technology has allowed Mark and his team to take fast, informed action at the earliest signs of illness and heat stress. “It’s picked everything up that it needs to pick up!” Mark says. The results speak for themselves.

Pregnancy rates have increased significantly, rising from 22% to 35% in cows.
Heifers have seen a 15% improvement in pregnancy rates.
Voluntary waiting period (VWP) has improved, extending from 42–50 days to an impressive 70 days for both cows and heifers.

Thanks to these insights, the farm has seen healthier animals, better fertility outcomes, and an overall healthier herd — all contributing to improved herd performance and welfare.

Meet the Team

Ready to take the next step? Whether you’re managing a large dairy herd or looking to grow your operation, CowManager can help you monitor, manage, and maximise your herd’s potential. In the United Kingdom, CowManager is distributed and supported by World Wide Sires. No one knows the system better than them.

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Modules & Extra Functionalities

Health

Get an alert up to 3 days before any signs of clinical illness. Or, if your cow is already sick, monitor recovery in detail.

Fertility

Increase profit with timely insemination. Know exactly when a cow is in heat and when to inseminate.

Nutrition

Prevent heat stress and disease, take your feed management to the next level, and achieve the goals set for your herd.

Transition

Experience smoother transitions and healthier herds with our advanced Transition Monitor.

Youngstock

Effective calf health management leads to increased future milk production and a healthier, more productive herd.

Auto Drafting

Separate cows with heat or health alerts from the rest of the herd with the integrated Auto Drafting functionality.

MultiView

Give your staff, veterinarian, nutritionist, and other advisors access to selected cow data.

Sort my Cow (USA)

Automatically separate cows with heat or health alerts with Sort my Cow and the CowManager sorting gate.

Draft my Cow (NZ)

Automatically separate cows with heat or health alerts with Draft my Cow and the CowManager drafting gate.

Find my Cow

Find a cow that’s in heat, sick or in the wrong pen within seconds with our Locator and Flash tools.