Know what's next.

We know producers. Because we are producers.

CowManager was built from a dairy producer’s perspective.

At CowManager, we understand the daily decisions, challenges and responsibilities that come with managing a dairy herd because farming is where our story began.

That firsthand understanding continues to shape the technology we develop today: practical solutions that enable dairy producers to better understand their cows, act sooner with confidence and continuously improve herd performance.

We don’t develop technology to generate more data. We create tools that fit the realities of progressive dairy farming and empower producers to make better decisions every day.

What we believe.

Technology should simplify decisions, not complicate them.

CowManager transforms millions of data points into clear, actionable insights so dairy producers can focus on what matters most. From health and fertility to transition, nutrition and milk production, every alert is designed to support action – not to just give you more information to manage.

We work alongside producers, veterinarians, nutritionists and industry partners because the best solutions start with understanding the problem first. Every conversation, every farm visit and every challenge help us continue improving our innovations.

Where it all started.

CowManager began with a simple observation: dairy producers needed a better way to understand what was happening with every cow – and the insight to know what to do next.

In 2004, dairy farmer Gerard Griffioen visited a farm in Wisconsin, where he recognized challenges familiar from his own experiences. Visual observation alone wasn’t enough. Producers needed a practical, reliable way to better understand what was happening with each cow.

That insight led to the development of the world’s first ear sensor designed specifically for dairy cows.

Since then, CowManager has continued to innovate alongside producers and industry experts around the world. Supported by university research, scientific validation and continuous on-farm development, CowManager has grown into a complete herd management ecosystem trusted on dairy farms in more than 40 countries.

Today, Ear Sensors, Milk Sensors, intelligent software, system integrations and connected technologies work together to provide greater visibility into herd performance. CowManager turns data into actionable insights so producers can improve animal health, fertility, productivity, labor efficiency and long-term profitability.

Our technology continues to evolve, but our purpose remains the same. See what’s changed. Understand what matters. Act with confidence. Know what’s next.